Help Develop Huntsville's Community Brand

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Through an RFP process, the Town of Huntsville has hired TWG Communications to lead the development of a community brand strategy and visual identity.

Community engagement is an important part of the process. Feedback from the community will play an important role in understanding how individuals and organizations view Huntsville both as a municipal entity and as a part of the District of Muskoka.

In terms of both population and land area, Huntsville is the largest municipality in Muskoka and the most northerly one too. Falling at the intersection of highways 11 and 60, Huntsville offers a direct link to Toronto and North Bay on the north/south route (Hwy11) and to Ottawa, via Algonquin Park, on the east/west route (Hwy 60).

Huntsville has a rich history of entrepreneurism, innovation and resourcefulness. What was once a rather remote outpost has evolved into a culturally sophisticated, contemporary community with year round activities and festivals, unique boutiques and restaurants, a burgeoning seasonal population, ongoing developments, and terrific art scene.

Some have suggested the Town of Huntsville is more closely linked to Algonquin Park than it is to Muskoka, but whether viewed as part of the DOM or Ontario's best known provincial park, Huntsville is certainly a distinct destination, where pride of community is evident in every corner.

The best way to visually reflect that back to the community and the world is to fully appreciate the views and thoughts of residents and interested parties. With that said, we invite you to take the attached, short, survey to help us understand what you think about Huntsville. There are no right, wrong or preconceived notions so your frank and direct answers and opinions are both expected and welcome.

Help shape the design brief for Huntsville’s future community brand:

UPDATE: The survey is now closed. TWG Communications received 305 community responses on the survey and will be sure to incorporate into the design direction. Thank you for participating in the survey!

Through an RFP process, the Town of Huntsville has hired TWG Communications to lead the development of a community brand strategy and visual identity.

Community engagement is an important part of the process. Feedback from the community will play an important role in understanding how individuals and organizations view Huntsville both as a municipal entity and as a part of the District of Muskoka.

In terms of both population and land area, Huntsville is the largest municipality in Muskoka and the most northerly one too. Falling at the intersection of highways 11 and 60, Huntsville offers a direct link to Toronto and North Bay on the north/south route (Hwy11) and to Ottawa, via Algonquin Park, on the east/west route (Hwy 60).

Huntsville has a rich history of entrepreneurism, innovation and resourcefulness. What was once a rather remote outpost has evolved into a culturally sophisticated, contemporary community with year round activities and festivals, unique boutiques and restaurants, a burgeoning seasonal population, ongoing developments, and terrific art scene.

Some have suggested the Town of Huntsville is more closely linked to Algonquin Park than it is to Muskoka, but whether viewed as part of the DOM or Ontario's best known provincial park, Huntsville is certainly a distinct destination, where pride of community is evident in every corner.

The best way to visually reflect that back to the community and the world is to fully appreciate the views and thoughts of residents and interested parties. With that said, we invite you to take the attached, short, survey to help us understand what you think about Huntsville. There are no right, wrong or preconceived notions so your frank and direct answers and opinions are both expected and welcome.

Help shape the design brief for Huntsville’s future community brand:

UPDATE: The survey is now closed. TWG Communications received 305 community responses on the survey and will be sure to incorporate into the design direction. Thank you for participating in the survey!

  • Update on Brand Direction

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    Based on direction from the project working group and community engagement responses, TWG developed several design concepts that were refined in-house to closely meet the project brief. Designs were shared back and forth with the working group that included members of the BIA, HLOB Chamber of Commerce, HMATA and Town Staff. Throughout the process, design refinements were applied based on feedback, until one design concept was favoured and supported by all partners. The favoured design concept direction was presented to Council by TWG during the July 27 General Committee. After much discussion, Committee directed staff to continue with the design concept direction and begin working with partners on brand collateral roll out.

    To watch the consultant presentation at General Committee visit the Town's YouTube channel and select July 27 General Committee.

    To view visuals of the brand concept direction, see the July 27 General Committee Agenda package.

Page last updated: 02 Aug 2022, 10:46 AM