Update on Brand Direction

Based on direction from the project working group and community engagement responses, TWG developed several design concepts that were refined in-house to closely meet the project brief. Designs were shared back and forth with the working group that included members of the BIA, HLOB Chamber of Commerce, HMATA and Town Staff. Throughout the process, design refinements were applied based on feedback, until one design concept was favoured and supported by all partners. The favoured design concept direction was presented to Council by TWG during the July 27 General Committee. After much discussion, Committee directed staff to continue with the design concept direction and begin working with partners on brand collateral roll out.

To watch the consultant presentation at General Committee visit the Town's YouTube channel and select July 27 General Committee.

To view visuals of the brand concept direction, see the July 27 General Committee Agenda package.