Town of Huntsville Strategic Plan

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Our Strategic Plan project is here! Thank you to everyone who contributed in the new Strategic Plan!

We did it together! Huntsville has adopted the new Strategic Plan as the Town’s vision for the future, after a final round of public consultation.

The newly-adopted Strategic Plan is based on community input, gained through an extensive public engagement process, and outlines the Town’s vision, mission, and values, strategic priorities (pillars), and foundational statement. The Strategic Plan will guide Council and Town Staff moving forward in the development of budgets, operational plans, and how we serve residents on a day-to-day basis.

Want to learn more? Review the Strategic Plan document in full.

What is a Strategic Plan?

  • The Town of Huntsville’s new Strategic Plan establishes the community’s highest priorities and a collective vision for the future. It will help guide Council, staff, and the community through key decision-making processes and direct resources where they are needed most.

How was the Strategic Plan developed?

  • The Strategic Plan was developed following an extensive public engagement process which included a month-long community survey, three pop-up events, and three focus groups. Through the community survey, the Town received more than 1,500 responses that answered the question, “what matters most to you?”. Using the public comments collected, Council and Town staff developed priority areas with goals and objectives in the Draft Strategic Plan.
  • The Draft Strategic Plan was presented to Council on November 27, 2023. This was followed by a two-week survey to get final feedback from the public on the draft plan. The vision statement, three pillars, and foundation received 65-77% approval from respondents. Many comments were received, most of which are addressed in the full plan, or will be addressed in the next phase of action planning. Residents can learn more about the development of the Town of Huntsville’s Strategic Plan by viewing the “Project Timeline” at the right-hand side of this page.

We did it together! Huntsville has adopted the new Strategic Plan as the Town’s vision for the future, after a final round of public consultation.

The newly-adopted Strategic Plan is based on community input, gained through an extensive public engagement process, and outlines the Town’s vision, mission, and values, strategic priorities (pillars), and foundational statement. The Strategic Plan will guide Council and Town Staff moving forward in the development of budgets, operational plans, and how we serve residents on a day-to-day basis.

Want to learn more? Review the Strategic Plan document in full.

What is a Strategic Plan?

  • The Town of Huntsville’s new Strategic Plan establishes the community’s highest priorities and a collective vision for the future. It will help guide Council, staff, and the community through key decision-making processes and direct resources where they are needed most.

How was the Strategic Plan developed?

  • The Strategic Plan was developed following an extensive public engagement process which included a month-long community survey, three pop-up events, and three focus groups. Through the community survey, the Town received more than 1,500 responses that answered the question, “what matters most to you?”. Using the public comments collected, Council and Town staff developed priority areas with goals and objectives in the Draft Strategic Plan.
  • The Draft Strategic Plan was presented to Council on November 27, 2023. This was followed by a two-week survey to get final feedback from the public on the draft plan. The vision statement, three pillars, and foundation received 65-77% approval from respondents. Many comments were received, most of which are addressed in the full plan, or will be addressed in the next phase of action planning. Residents can learn more about the development of the Town of Huntsville’s Strategic Plan by viewing the “Project Timeline” at the right-hand side of this page.

Our Strategic Plan project is here! Thank you to everyone who contributed in the new Strategic Plan!

  • Thank You for Helping in the Development of the Town’s New Strategic Plan

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    We want to thank those of you who participated in our original Strategic Plan survey and public consultation last year, as well as our recent survey on the Draft Strategic Plan, to find out if we were headed in the right direction. Your input was invaluable to creating this Made-in-Huntsville vision for the future of our Town.

    The Draft Strategic Plan was presented to Council on November 27, 2023. This was followed by a two-week survey to get final feedback from the public on the draft plan. The vision statement, three pillars, and foundation received 65-77% approval from respondents.

    Many comments were received, most of which are addressed in the full plan, or will be addressed in the next phase of action planning. Residents can learn more about the development of the Town of Huntsville’s Strategic Plan by viewing the "Project Timeline" section to the right-hand side of this page.

    So, what are the next steps? Now that the Strategic Plan has been adopted by Council, Town Staff will focus on creating a Corporate Action Plan to meet the goals and initiatives identified throughout the plan.

    Town Staff are working on various ways to ensure that the Town's Mission, Vision & Values are consistently at the forefront of how daily tasks are approached. Unless specifically required through legislation, any new projects or initiatives moving forward will need to support the strategic priorities of the Town, as outlined in the Plan.

    The new Strategic Plan is now available to view on our website’s Strategic Plan page.


  • Have Your Say on the Draft Strategic Plan!

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    We have reached another important milestone in the development of Huntsville’s new Strategic Plan!

    At the November Council Meeting, the Draft Strategic Plan was shared with Council for their consideration. The plan, which is based on community input, identifies key priorities and contains an updated vision for the Town of Huntsville.

    Does the Draft Strategic Plan reflect your priorities?

    Now we’re reaching back out to ensure the Draft Strategic Plan reflects key community priorities. From November 28 to December 12, 2023, please take the Draft Strategic Plan Survey to let us know if the plan reflects what matters most to you and where you think the Town should be headed in the future.

    Want to learn more?

    Review the Draft Strategic Plan to dig deeper into the goals and initiatives in each priority area.

    What are the next steps for the Strategic Plan?

    Following the final round of public feedback, the Town of Huntsville plans to finalize the new Strategic Plan at the January Council Meeting. Following adoption, the final plan will be shared with the community.

    Stay tuned!


  • Strategic Plan Survey Results Update

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    Over the past few months, we’ve been connecting with residents to learn what matters most to Huntsville. Do you want to know what the community identified as the top priorities? Watch our Strategic Plan video to learn more about the process and high-level survey results!

    We're not done hearing from the public yet! We will be circling back with the community in November with the Draft Strategic Plan. You will have the opportunity to review this draft and provide feedback. Stay tuned!


  • Thank you for your feedback!

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    First Round of Public Engagement Now Closed

    A big thank you to all the Huntsville residents who took the time to tell us what matters most to them. During this initial round of public engagement, we received feedback through 1,500 survey responses, three community pop-up events, and three virtual focus group sessions.

    Next Steps

    During the next phase, we will develop a Draft Strategic Plan. To help inform the plan, we will analyze the results from the community engagement to ensure the plan reflects and balances the priorities and values Huntsville residents provided in their feedback.

    Further Engagement Opportunities

    We're not done hearing from the public yet! We will be circling back with the community with the Draft Strategic Plan. You will have the opportunity to review this draft and provide feedback. To stay up to date, subscribe to the project to receive emails as the project progresses.

  • Survey Closed But Focus Groups Open For Registration

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    Thank you to everyone who took our Strategic Plan Survey! Over the course of four weeks, more than 1,400 community members completed the survey and let us know what matters most to them.

    While the survey is now closed, our public engagement efforts are not over yet! We will be hosting three virtual focus groups on hot button topics that came out of the survey feedback. These sessions will facilitate deeper, more detailed conversations and are open to all residents.

    Focus Group #1: Balanced Growth

    August 28, 2023 - 5:30 to 6:30 pm

    Potential discussion topics include: housing affordability and attainability, preserving the Town's heritage and identity, balancing growth and protecting the natural environment, etc.

    Link to register

    Focus Group #2: Community Well-Being

    August 30, 2023 - 5:30 to 6:30 pm

    Potential discussion topics include: advocacy for local healthcare needs, accessibility to community programming services for all ages, creating more inclusive communities, etc.

    Link to register

    Focus Group #3: Town Infrastructure

    September 5, 2023 - 5:30 to 6:30 pm

    Potential discussion topics include: investing in and maintaining roads, bike lanes and trail systems, parking, Town facilities, etc.

    Link to register

  • Community Pop-Up Recap & Emerging Trends

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    Hey Huntsville! It was great meeting some of you at our community pop-up events over the August long weekend. In chatting with folks, we learned what matters most to them in terms of community issues. Check out the photo of the priorities board we had at our event. Each sticker represents a person choosing their top priority.

    So far, we're seeing three buckets emerge from the feedback:

    Town infrastructure including investing in and maintaining roads, bike lanes and trail systems, parking, Town facilities, etc.

    Community well-being including advocacy for local healthcare needs, accessibility to community programming services for all ages, creating more inclusive communities, etc.

    Balanced growth including housing affordability and attainability, preserving the Town's heritage and identity, balancing growth and protecting the natural environment, etc.

    Do these themes resonate with you? Have other thoughts? Be sure to have your voice heard by taking our Strategic Plan Survey by August 25, 2023!